(5MinNewsBreak.com) – After shattering sales records by raking in over 814,000 copies on Black Friday alone, Taylor Swift’s latest cash grab has been labeled a success.
The $40 “Eras Tour Book” dominated sales charts without using major retailers like Amazon and Barnes & Noble, instead launching exclusively at Target.
The strategic move to launch on Black Friday and sell exclusively at Target helped the book’s sales by dismissing industry norms.
Circana, which monitors around 85% of the print market, reported on the book’s performance, underscoring Swift’s ability to mobilize her fan base for commercial gain.
According to reports, the book sold 814,000 copies over the Thanksgiving holiday weekend.
đ| Taylor Swift earns the biggest book opening of 2024 with The Eras Tour Book.
â It has sold 814,000 copies so far. pic.twitter.com/v6iYiPjIV9
— Swift HQ (@SwiftUpdatesHQ) December 5, 2024
Despite complaints about typos and errors in the book, Swift’s devoted followers still flocked to purchase it in blind loyalty.
The book’s success is particularly outstanding as it surpassed the sales of more substantial works, including political memoirs.
The only other nonfiction book to surpass this was former President Barack Obama’s “A Promised Land,” which hit 816,000 copies back in 2020.
This is not the first time that Swift has mobilized her fandom. For instance, her Eras concert film grossed over $200 million.
Her ability to use fan loyalty in her favor paired with an aggressive business vision has seen her raking in millions of dollars.
Supporters expected Swift to keep setting new sales records across various formats, describing her approach as a testament that a single artist can indeed redefine an industry’s dynamics.
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