After years of speculation and fan clamor, RAM Trucks confirmed its thrilling return to the NASCAR Craftsman Truck Series in 2026.
See the tweet below!
Ram’s comeback, after leaving the series in 2012, revitalizes both the motorsport and the competitive landscape, with the brand returning to challenge current giants like Ford, Chevrolet, and Toyota.
This news has NASCAR fans buzzing with anticipation.
Tim Kuniskis, Ram CEO, announced this exciting development at the Michigan International Speedway, promising a disruptive presence in NASCAR.
Ram has been absent from NASCAR since 2012, but during that period, the desire to reenter the racing scene never dwindled.
Kuniskis, whose enthusiasm is palpable, stated, “Now we have a solid plan that will set us apart from the field and will bring fresh new interest and engagement to America’s motorsport.”
The upcoming Truck Series will welcome four to six Ram trucks at Daytona in February 2026.
This return is significant because Ram is the first new manufacturer to join NASCAR at the national level since 2007.
The brand showcased a concept race truck with a stylized Ram 1500 front end at the Michigan race, symbolizing its readiness to compete and disrupt.
Ram’s parent company, Stellantis, which also includes Dodge and Chrysler, makes a formidable addition as Dodge had exited NASCAR in 2012.
“The desire was always there, but we didn’t have a plan that delivered the last tenth, and following just didn’t fit our DNA,” Kuniskis previously noted, highlighting Ram’s renewed strategy and determination to stand out in the racing arena.
While fans eagerly anticipate the 2026 season, this entry could also encourage other manufacturers to reconsider their involvement in NASCAR, hinted by ongoing talks with NASCAR’s John Probst.
The participation of such a dynamic player will not only invigorate existing competition but also create intrigue around potential new entrants.
Kuniskis further plans to make significant product announcements over the next 18 months to keep the momentum alive.
Tailoring this bold return, Kuniskis is confident in leveraging NASCAR’s vast fan base to expand Ram’s reach significantly.
Such initiatives are expected to rekindle excitement among dedicated NASCAR followers who have waited years for this announcement.
NEWS: Ram returning to the NASCAR Truck Series in 2026.https://t.co/nuAJwV0xst
— Jordan Bianchi (@Jordan_Bianchi) June 8, 2025
The message is clear: America’s beloved RAM is poised to reclaim its legacy, adding a challenging edge to the NASCAR Craftsman Truck Series.
Kuniskis summarized their unique approach by stating, “The way we’re going to do it is unlike anyone else.”
Such ambitious plans from a trusted American brand are just what NASCAR needs to fuel the competition and engage its fanatical base.
